Customer Loyalty & Rewards Software
BSD can help you build a customer loyalty programme for your business.
Build customer loyalty with a centralized platform for customer profiles, loyalty points, visit history, rewards, offers and customer engagement.
BSD Infotech can connect loyalty with POS, membership, smart card, NFC and customized business applications according to your workflow.
Request a Loyalty Software Demo Discuss Your Loyalty Requirement
A Loyalty Programme Is More Than a Card
What Is Customer Loyalty Program Software?
Customer loyalty software helps a business keep customer or member information, record visits or transactions, award loyalty points or benefits, run offers and review customer activity. The loyalty rules — what earns points, what customers receive and how they are identified — are configured around the business. A physical card is one way to identify customers, not a requirement.
Who Can Use Loyalty Program Software?
Suitable for:
- Retail stores
- Restaurants & cafes
- Clubs
- Hotels
- Salons
- Gyms & fitness centres
- Milk booths & dairy retail
- Membership businesses
- Entertainment & recreation
- Businesses with dealer or influencer programmes
Built by BSD marks capabilities in loyalty systems BSD has built; Customization marks capabilities available as customization, subject to requirements.
Maintain a Complete Customer Profile
BSD’s loyalty software registers each customer or member and keeps the information staff need to recognise them:
Registration Built by BSD
Customer code, name, contact and address details, membership type and location.
Special dates Built by BSD
Date of birth, anniversary and other occasions, used for greetings and offers.
History & preferences Built by BSD
Last visit, previous orders and spend, and preferences such as favourite food or drink.
Customer information should be collected and managed according to the business’s privacy, consent and data-retention requirements.
Reward Customers with Loyalty Points
- Opening points when a customer is registered Built by BSD
- Add points with remarks, and view each customer’s point history Built by BSD
- Points reports by location and date range Built by BSD
- Points awarded according to the loyalty rules configured for the programme
- Point redemption at your counters or partner outlets Customization
Reward Customers for Visits and Engagement
When a customer is identified on a visit, the system can show their last visit, record the new one and support visit-based loyalty rules — for example points for visiting, recognition of frequent visitors and special-event offers. Identification happens at the counter by card, NFC or customer ID, depending on the set-up.
Understand Customer Purchase History
Staff can see what a customer ordered and spent on earlier visits and their recorded preferences, so repeat customers are served better. Purchase-linked history depends on connecting the loyalty system to the applicable billing or POS workflow.
Connect Loyalty with POS and Billing
BSD Infotech also provides POS software and hardware, restaurant POS, canteen and club solutions. BSD can integrate loyalty with compatible POS or billing systems or develop the required integration according to the project; integration is not plug-and-play with every POS.
Request a Loyalty Software DemoSmart Card Loyalty Programs
Where a business wants a physical card, BSD’s loyalty software works with a contactless card reader/writer at the counter. Built by BSD
- Assign and initialise a card for each customer
- Personalise it with name, membership number and validity using a card printer
- Place the card on the reader to bring up the customer
- Where required, the same card can work as a prepaid e-purse card at your outlet
- Card block, reissue and card stock management Customization
NFC-Based Customer Identification
Contactless 13.56 MHz cards and NFC tags can identify customers with a compatible NFC reader, followed by customer lookup and the loyalty workflow. The card type and reader are chosen for your project. Customization
See contactless & NFC readers and smart cards.
Card-Based or Cardless Loyalty
Depending on the project, loyalty can be designed around cards, NFC, customer identifiers, POS integration or a customized web or mobile interface. BSD has built a loyalty Android app with a web back office for a manufacturer’s dealer and influencer programme, including purchase upload, points and SMS communication. Built by BSD See mobile application development.
A member web portal where customers view points and transactions is available as customization, subject to requirements.
Choosing How Customers Are Identified
The identification method decides the counter hardware, the customer experience and the running cost. BSD helps you choose it during requirement discussion.
| Method | How it works | Suited to | Considerations |
|---|---|---|---|
| Smart card | Printed card read by a contactless reader/writer | Clubs, restaurants, membership and prepaid use | Card and printing cost; card stock management |
| NFC card or tag | Tapped on a compatible NFC reader | Quick counters, keyfobs and wristbands | Reader at each counter; card type chosen per project |
| Customer ID or mobile number | Staff search the customer in the software | Retail and businesses that want cardless loyalty | No card cost; slightly slower lookup at the counter |
| Mobile app | Customer uses a customized app | Dealer, influencer and app-first programmes | App development and maintenance scope |
Design Rewards Around Your Business
- Loyalty points
- Discounts and special offers
- Visit-based rewards
- Event-specific and member-specific benefits
Reward redemption workflows can be configured or customized according to requirements.
Offers, Discounts and Customer Engagement
An SMS facility can be integrated with the loyalty application for customer communication: new offers, discount coupons, discounts for all card holders, birthday and anniversary messages, and festival or special-event messages sent from the software.
WhatsApp and app notifications are not part of the standard system; they can be developed as customization.
Reports for Customer and Loyalty Activity
| Report | What it shows | Status |
|---|---|---|
| Daily, weekly, monthly | Loyalty and sales activity over time | Built by BSD |
| Sales | Total sales made | Built by BSD |
| Visitors | Visitors per day, including busy periods | Built by BSD |
| Customers | Search and list customers by details and location | Built by BSD |
| Points | Points by location, date range and points range | Built by BSD |
| Advanced analytics | Segmentation, tiers, lifetime value | Customization |
Turn Customer Activity into Repeat Business
| Simple discount | Loyalty programme | |
|---|---|---|
| Who benefits | Everyone gets the same offer | Identified customers, according to your rules |
| Customer knowledge | No history kept | History of visits, purchases and rewards |
| Goal | Lower the price today | Build a structured customer relationship |
Loyalty Across Multiple Locations
BSD’s loyalty software records a location with each customer and reports points by location. Built by BSD A central server with card issue and redemption across multiple outlets can be developed where required. Customization
Combine Membership and Loyalty
Loyalty can run alongside membership, member billing and smart cards for clubs, restaurants, gyms, hotels and membership organisations. See club management software and membership cards. The loyalty module does not automatically include every club feature.
Loyalty Software for Restaurants & Cafes
Customer identified → order and bill → history and preferences → points → offer on the next visit. Works with restaurant POS and smart cards or NFC where used.
Loyalty for Clubs & Membership Businesses
Member identification, visit history, purchases and member benefits with smart cards, POS and membership management. See club management software.
Retail Customer Loyalty
Customer registration, purchase-linked points, offers and customer history, connected to your billing or POS.
Loyalty for Repeat-Purchase Businesses
Daily-purchase businesses such as milk booths can use card-based customer identification with loyalty benefits.
Dealer & Influencer Programmes
Points for dealers, contractors or influencers, with purchase upload, approval and a web back office, as in the loyalty app BSD has built.
Hotels
Points each time a guest uses the hotel’s services, with card-based identification, as a customized solution.
Loyalty Hardware and Software Architecture
Hardware options include contactless smart card readers/writers, NFC readers, POS terminals, card printers and smart cards or NFC tags. The hardware depends on how customers will be identified and how the loyalty workflow will operate; a cardless programme may need no special hardware.
Need a Customized Loyalty Program?
BSD Infotech develops customized software, web applications and mobile applications. A loyalty solution can be built around your existing POS, customer database, smart cards or NFC, membership system, billing, inventory, web or mobile app, API integrations and custom reports. Customization depends on the business workflow and technical requirements.
How a Customer Loyalty Program Works
- Customer enrolment
- Customer identification
- Visit / purchase
- Points / benefit
- Customer communication
- Repeat visit
- Reporting
How BSD Sets Up Your Loyalty Programme
1. Requirement discussion
Your business type, outlets, customer base, existing POS or billing and what you want to reward.
2. Loyalty rules
What earns points or benefits, how offers are sent and which reports you need.
3. Identification & hardware
Card, NFC, customer ID or app, and the readers, printers or POS terminals required, if any.
4. Configuration or development
Standard configuration where it fits; customization or integration where your workflow needs it.
5. Testing & staff training
Counter staff learn registration, identification, points and offers before launch.
6. Launch & support
Customer enrolment begins and BSD supports the system as the programme grows.
Build Your Customer Loyalty Program
Tell us about your business and how you want to reward customers. Helpful details for your enquiry:
- Business type
- Number of locations
- Approximate customer base
- Existing POS or billing
- Existing membership system
- Customer identification: card, NFC, mobile, customer ID or not sure