Web Marketing - Page Rank & Link Popularity
Search engines are constantly changing the process of indexing Web Websites, in an effort to provide their users with the most relevant search results. An important factor on Google, which does not seem to be fading any time soon, is the Google Page Rank. Google has begun tracking the number of incoming links to a Web site in order to determine each Web site's popularity. Each site's popularity is then given a corresponding Page Rank by Google, which they use to help determine rankings. A high Google Page Rank will not guarantee you top placement, but a low Google Page Rank will keep you from reaching the best possible rankings for your Web site.

What makes a web site popular?
A Web site's popularity is judged based on how many incoming links they have from other Web Websites. An incoming link is any link that appears on another Web page which, when clicked, will take a user to your site. Each incoming link is counted as a vote for your Web site. The more votes that can be found for your Web site, the greater your popularity and Google Page Rank will be.

It is important to be careful which Websites you place your link on. A vote from another Web site is also judged, just as yours, based on its popularity. Therefore, you can have better effects with only 5 incoming links from very popular pages, versus a 100 links from Web Websites that are not popular, by search engine standards.

How Can BSD Infotech Help You to Make Your Site Popular?
BSD Infotech Web Marketing Department finds and establishes strategic alliances through link exchanges and link submissions, which generate strong popularity and Google Page Rank for our search engine optimization clients. Save yourself the time--we can find industry-related, but non-competitive, Web Websites that will welcome your URL to their Web site. We also maintain a directory of some of our optimization clients to help their search engine presence.

If you would like to know more about link popularity and Page Rank and how BSD Infotech can help, you can contact our Web Marketing Department and a specialist will answer any all your questions.